A Facebook Business Page is a free opportunity for businesses to increase brand awareness. This can also help to generate sales on Facebook for business free of cost. Understanding Facebook business page creation doesn’t have to be difficult.

Whether you’re the owner of a local bakery or the social media manager at a Fortune 500 company, your customers expect you to not only have a website, but also be active on social media like Fb. They also want you to display Facebook business reviews as a social proof. Of the many social networks out there today, Facebook remains the largest and most crucial.

So, let’s dive into how to create a Facebook account for a business. Follow these steps to launch your page by the end of the day.

How to create a Facebook page for business

Before you can start your Facebook page creation, you need to log into your personal Facebook account. So, if you do not yet have a personal account, signing up for the social network should be your first step. Simply complete the form fields on the right-hand side of the page and click the “Sign Up” button.

Once you have created your personal page, you can then make a business page. Here’s how:

Make your Facebook business page

After log into your personal account, click on the “Create” drop-down menu in the upper-right corner of any page on Facebook and select “Page” to create your page on Facebook for Business free of charge.

Select your business Category

This will bring you to the screen below. This is one of the important steps as you will be selecting the category for your business which will help in Facebook search. i.e. If someone is searching for Bakery your business page will show up on Facebook search.

Once there, you’ll see two options — “Business or Brand” and “Community and Public Figure”. Since we are working on your Facebook page creation for business, click “Get Started” under the “Business or Brand” box.

Once there, you’ll see two options — “Business or Brand” and “Community and Public Figure”. Since we are creating a Facebook Page for your business, click “Get Started” under the “Business or Brand” box.

Enter Your Business Information

Tell Facebook what you want the name of your business page to be. This should be the same as your actual business name. Once you choose your category, the box will expand to ask for a few further details, like your address and phone number. You can choose whether to make this information public, or to show only your city and state.

When you’re ready, click Continue. Note that doing so indicates your acceptance of Facebook’s Pages, Groups and Events Policies, so, you might want to check those out before you proceed.

Keep in mind that you can change the category (but not the name) later on if needed.

Keep in mind that you can change the category (but not the name) later on if needed.

Add a profile photo and cover photo

Next, Facebook will prompt you to upload a profile photo and cover photo.

Choose a photo to upload as your business page profile picture. Businesses commonly use their logo as a profile picture, but you may use any photo that represents your business and your business’ branding. Be sure that your image is clear and doesn’t get cropped.

Profile photo size – 170 x 170 pixels

Square dimensions are best, and Facebook will crop it into a circular shape in ads and posts.

Next, consider uploading a cover photo. A cover photo is the background image that appears on your Facebook Business Page, similar to your personal Facebook account.

Cover photo size – 820 x 462 pixels

According to Facebook, your cover photo is displayed at different sizes on desktops and on smartphones — 820 pixels wide by 312 pixels tall on desktops and 640 pixels wide by 360 pixels tall on smartphones. If you want to use a single image that works pretty well on both desktop and mobile, I found that 820 pixels wide by 462 pixels tall seems to be the best.

You can certainly hire our social media account setup service provider to make you something fabulous, or you can go the DIY route.

Here’s a pro tip: You can even upload a cover video or feature a slideshow of images!

Once you have uploaded your Facebook Page’s profile photo and cover photo, you’ll be done with your Facebook page creation!

Fill out your Page information completely

Right in the middle of your new Facebook Page, Facebook will show you a few tips to complete your Facebook page creation. Clicking on “See All Page Tips” will bring up a pop-up with several steps to fill out your Page information.

Create your username: Your username, also called your vanity URL, is how you tell people where to find you on Facebook. Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.

Alternatively, you can also “Settings” and “Page Info” to fill out your Page information. Here are the things to fill out:

• Description – Let people know what your Page is about in 155 characters.
• Categories – Categories can help people find your Page. Choose up to three categories.
• Contact information – If you have a business phone number, website, and email address, add them here.
• Location – If you have a physical store, share your address here.
• Hours – If you are only open on selected hours, state them here.
• More – You can even state a price range (if you want).

All of these details will appear on the About tab of your Facebook Page, where you can add even more information, such as your business’s story, awards, menu, etc.

CREATE A BUTTON – Every Facebook Page has a prominent call-to-action (CTA) button below its cover photo. It is a great opportunity to get your Page visitors to take an action, such as sending you a message or learning more about your business.

Customize your Page

Facebook allows you to customize your Page even further. In your Page settings, there’s a “Templates and Tabs” tab. This tab lets you configure how you want your Page to have and to look like.

You can also customize (turn on or off and rearrange) the tabs of your Page, too. Here are the possible tabs:

• Offers – Lists current offers for your business
• Services – Gives you a space to highlight the services you offer
• Shop – Shows the products you want to feature
• Reviews – Shows reviews on your Page and allows people to write reviews
• Photos – Shows photos posted on your Page
• Posts – Shows your Page posts
• Videos – Shows videos posted on your Page
• Live Videos – Shows live videos about your page
• Events – Lists your upcoming events
• About – Lists information about your Page
• Notes – Gives you a space to highlight notes on your Page
• Community – Lists your friends that have liked your Page
• Groups – Lists the groups that you’ve linked to this Page
• Info and Ads – Shows ads that you’re running via the Page

In order to add Facebook Shop into your business page, you must already have a page created. From there, you can integrate your existing e-commerce platform into Facebook Shop, allowing businesses to configure their Facebook Shop store, sell products directly on Facebook, and more.

Start posting on your new business Facebook page!

Now that you’ve built out your profile, you’ve gotten to the fun part – posting content for your audience to consume and engage with! Add content to your Page by publishing a post— you should post some valuable content. You can create some of your own posts, or share relevant content from thought leaders in your industry. Aim for at least one post a day, but don’t go overboard! Never post just to post. Your audience will pick up on that and feel as if they’re being spammed.

New, fresh content on your Page will make it look all the more enticing once new visitors come over to check it out. Make sure to keep checking up on the Facebook business reviews that your customers write.

Build an Audience

Finally, your Facebook Business Page will only do you so much good. Yes, you’ll show up in organic searches for your business name, as well as for searches involving your location. The whole point of creating a Facebook Business Page is to engage with your customers and build a local audience.

Facebook will prompt you to invite your current Facebook friends from your personal account to like your new business page. Existing Facebook friends can provide a good initial base of likes for a new Facebook Business Page, so it is advised to go ahead and do this. You can also request your friends for writing some Facebook business reviews which’ll make you seem more reliable. 

Market Your Facebook Business Page by Being Active on Facebook

Creating a Facebook Business Page is only the first step to using Facebook marketing for your business. You will need to be active on Facebook in order to market your page and grow an audience.

Take the chance to engage with your audience. Ask them questions, request feedback, or invite them to your store’s grand opening! Make sure that you display Facebook business reviews in your posts not only on this platform but you can even display them on other social media platforms.

To make things even more personal, you could go “live” and share your screen for virtual office tours, presentations, and more! Consumers have become especially loyal to their favorite brands. Anything you can post to engage with them will help to build valuable relationships with your Facebook fans.

And there you have it!

Now that you’re done with your Facebook Page creation, you can use Facebook for business freely. Be ready to receive some Facebook Business reviews & deliver awesome content to your fans and grow into something wonderful. Signup for your Free Review Management account today to start getting more Facebook reviews for your business Signup Now!

If you’re just starting out online, you’ll want to learn how to create a Google Business page on a Google My Business page ASAP. Google My Business is a free tool that lets you manage how your business appears on Google Search and Maps. Google My Business is a core element of local SEO, so it’s important to highlight at this point just how crucial it is that you create a google business acc and make sure the listing data is accurate and kept up to date.

After all, when people search for a product or service near them, they’re usually very close to making a purchase — Research suggests that 60% of consumers visit a store or business who conduct a local search (think “Mobile shop near me”) visit a store that day. So, it’s important to know how to create a google business page that shows up when people search on Google and that it is accurate, complete, and optimized as possible or else you will lose customer's trust.

Here’s how to setup a Google My Business account, verify your business, and make its listing as strong as possible.

Create a Google My Business Listing

Step 1: Set up a new Google Account or Log into the Google Account you want to be associated with your business.

Step 2: Visit to google.com/business and select ‘Manage Now’.

Step 3: Enter your business name

 

Step 4: Enter your business location address.
Only if this is where your business engages in face-to-face interactions with customers.

 

Step 5: If you’re a Service Area Business that delivers goods and services to your customers, you’ll need to check the box “I deliver goods and services to my customers.”

If you don’t have any premises where customers can visit you, leave the address field blank, tick the box and then tick the ‘Hide my address (it’s not a store)’ box that appears below.

All businesses that deliver goods and services directly to their customers will have the option to specify a Service Area or distance from your business location in the next step.

Step 6: Specify service areas or Distance from business location

 

specify the areas you serve, so that Google can accurately surface your business for searches in those areas, even without a physical address. Enter one or more regions, cities, or ZIP codes that your business serves.

Step 7: Choose your business category. Try to choose the most accurate category possible as this is a very important field that will not only strongly influence the kinds of search terms you appear in Google for, but also appear within your Google My Business profile.

 

Step 8: Add your business phone number or website. Neither is compulsory but are strongly recommended if you want to take advantage of GMB functionalities like call tracking.

If you already have a website than add website link or else Google will even give you the option to create a new ‘Google Website’ based on the information you’ve provided.

 

Complete your Google My Business Verification

Once you’ve setup a google business account and entered your contact information, Google will either tell you that your business has been verified, or that they need to send a verification.

 

There are several ways to verify your GMB listing:

• By postcard
• By phone
• By email
• Instant verification
• Bulk verification

1) Postcard verification

This is the most-used verification process, and is available to all businesses. With this process, a verification postcard will be sent to the address you entered earlier. Make sure your business address is correct. Optional: Add a contact name — that’s who the postcard will be addressed to.

 

Click “Mail.” The postcard should reach you in five days – make sure you don’t edit your business name, address, or category (or request a new code) before it comes, because this could delay the process.

Once received, you can enter the code in your GMB account to verify the business. If your postcard never shows up, or you lose it, you can request a new code by signing into Google My Business and clicking the “Request another code” blue banner at the top of the screen.

2) Phone verification

Google lets some businesses verify their location over the phone. If you’re eligible, you’ll see the “Verify by phone” option when you start the verification process, Make sure your phone number is correct. Using this process, you’ll receive an automated message with a verification code, then enter the verification code from the text you receive into GMB.

3) Email Verification

Like phone verification, If you’re eligible, you’ll see the “Verify by email” option when you start the verification process. you receive a verification code in the inbox of the Google Account associated with the GMB listing. Go to your inbox, open the email from Google My Business, and click the verification button in the email.

4) Instant Verification

If you’ve already verified your business with Google Search Console (a free tool that lets you manage your website’s search performance and health), you might be able to instantly verify your email.

5) Bulk Verification

If you manage ten or more locations for the same business and you’re not a service business or an agency managing locations for multiple businesses — you might be eligible for bulk verification.

Sign in to you GMB now and choose a location. Click “Get verified” next to its name. Then Click “Chain.” Fill out the verification form with your business name (as well as the parent company, if applicable), country or countries where you operate, all contact names (i.e. everyone who will be using the Google My Business account), contact phone number, business manager email (someone at the business who can verify you’re a representative of that business), and the email address of your Google Account Manager.

Submit the verification form. It can take up to a week for Google to review and process your claim.